Countries such as the UK, USA, Australia and so on, already have their country domain names as .uk, .us and .au respectively. It is time for India to have her own identity on the Internet, which would give a new electronic definition to all Indian companies, organisations and even individuals.

The criticality of .IN domain names may not be stressed upon enough. Having an .IN presence on the Web would come to have an unimaginable positive impact on business and operations – at an international level. For an Indian company or organisation to have its own trademark or service mark as its .IN domain name is a matter of extreme significance, and such an opportunity is being presented to them all, by phoenix.

Another major cause attached to this concept of .IN is based on patriotism. Not only would organisations and individuals alike get an opportunity to be proud of their roots, but it would also contribute to the proliferation of the Internet and technology throughout the Indian subcontinent